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Shahrzad Yaghtin

University, Tehran, Iran

Biography

Shahrzad Yaghtin is a PhD candidate and a researcher at Business administration department of Central branch of Azad university of Tehran.. With a background of studies focused on Digital content marketing, Innovation marketing, Motivational theories, Data Science and Machine learning and the empirical experience of working at the industry sector, currently she is working on serving data science and machine learning to obtain more reliable results in marketing. In addition to her academic studies, she has the experience of working in the industry sector as a market analyst, marketing expert, and a head of marketing in the industry sector since May 2008.

 

Abstract

Abstract : How Machine Learning Can Help the Marketers to Communicate to the Customers More Successfully Through Creating More Relevant Digital Content